Eve Period Tracker App

Overview

Eve reimagines a period tracker as a confidence-building digital product that helps users move from curiosity to informed agency when exploring menstrual health and reusable products.

This project builds on a 2021 research study conducted with Audrey Adarme and Maia Cruz on the barriers to menstrual cup adoption in the Philippines. In 2026, I revisited the research and expanded it into a product design exercise, exploring how a digital product could reduce fear, misinformation, and cultural stigma.

The Problem

People who menstruate in the Philippines often lack accessible, trustworthy, and emotionally safe guidance when considering menstrual cups.

Adoption is less about product availability and more about:

• Fear of insertion and pain

• Cultural taboos around virginity and bodily exploration

• Hygiene misconceptions and health concerns

• Menstrual habits inherited from family

• Awareness without practical understanding

This revealed an opportunity to design a product that balances tracking, learning, and community support.

Hypothetical product goals guiding the design direction for Eve.

Research Foundation

To understand the emotional and informational barriers behind menstrual cup adoption, we conducted:

• Online survey (66 respondents)

• Two focus group discussions segmented by adoption status (10 participants)

Participants were middle to upper middle class Filipinos who menstruate, including both menstrual cup users and non-users.

Core Insight

Adoption happens when fear is replaced with knowledge, peer reassurance, and increased body awareness.

Research synthesis slide summarizing emotional, cultural, and informational barriers to menstrual cup adoption alongside factors that helped users build confidence.

Marie embodies the emotional tension between sustainability values and personal comfort.

Concept

How might we reduce fear and misinformation while respecting privacy, bodily autonomy, and cultural sensitivity?

Eve is a period tracking app designed not just to log cycles, but to build body literacy and emotional confidence over time. Cycle tracking becomes the entry point. Education and peer support become the bridge toward readiness.

Wireframes for tracking, education, and community features.

Early system components supporting tracking, reading, and discussion interactions.

Cycle Tracking

A clear, mobile-first calendar allows users to log symptoms, moods, and cycle phases. Visual indicators reduce reliance on dense medical language and support quick scanning.

Daily tracking as an entry point for building body awareness.

Learning Hub

Eve includes an article library with accessible, well-structured content about menstrual health, hormonal changes, and common concerns. Content is categorized to help users navigate by topic rather than medical terminology.

Article hub showing categorized menstrual health content and a readable article layout.

Anonymous Community Forum

To address hesitancy around asking sensitive questions, Eve introduces an anonymous discussion space. Users can post, respond, and browse topics without revealing personal identity, prioritizing psychological safety.

Anonymous commenting designed to encourage safe participation.

Empowering users to share questions at their own comfort level.

Design Trade-Offs

• Balancing Privacy and Community: Because menstrual health can be deeply personal, community features needed to feel safe and optional. Anonymous posting was prioritized, but moderation tools would be necessary to prevent misinformation.

• Education vs Simplicity: Educational content is essential for building confidence around menstrual cups. However, too much information could overwhelm new users. Articles were designed as optional deep dives rather than required onboarding steps.

• Tracking vs Advocacy: While Eve encourages sustainable menstrual choices, the app avoids pushing menstrual cups too aggressively. The goal is to support informed decisions rather than pressure behavior change.

Reflection

Revisiting Eve allowed me to apply stronger UX thinking to an earlier concept, clarifying structure, strengthening feature relationships, and grounding design decisions in user needs identified through research.

This project reflects my interest in designing digital health tools that combine functionality, education, and community in a human-centered way.